Success Stories
Baseline Consulting is proud of our track
record helping our clients solve problems with data. Since
our founding in 1991, we have worked with a diverse group
of business and IT professionals across a variety of industries
and government to plan and implement their enterprise information
strategy. Large and mid-market clients, executives and practitioners
alike, have relied on Baseline for advisory and delivery
services in business analytics, data warehousing, data management,
and data integration.
50 percent of our clients are Fortune 1000
companies and several have received national recognition
as best practice leaders.
AARP,
a Baseline client, received Honorable Mention for the CIO
Magazine Enterprise Value Award for IT helping businesses
turn data into competitive advantage.
» Read
more
CheckFree Corporation,
a Baseline client, received the TDWI 2005 Leadership Award
for Excellence in Data Quality and Stewardship. »
Read
more
The State of
Michigan’s Department of Human Services, a
Baseline client, is the 2006 winner of The National Association
of County Information Officers (NACIO) Award for cutting-edge
fraud detection using a data warehouse and decision support
system.
» Read
more
Baseline has engaged many businesses and agencies
as clients and in case study research. We are pleased to
share the stories below of companies who have mastered data
and unleashed value.
» Communications
and Utilities
» Entertainment and Hospitality
» Financial Services and Insurance
» Government and Advocacy
» Health Care and Pharmaceuticals
» Technology and Information
Services
» Transportation
Communications
and Utilities
Bell Mobility
built their business case to invest in a marketing database
and data quality initiative around cost-of-acquisition and
customer satisfaction. Stringent measures of before-and-after
payback of their new system demonstrated measurable improvements
– to the tune of 1000 percent ROI – an incremental
million dollars in revenue on a $50,000 investment. »
Read
the story
XO Communications
found value in solving key data challenges – and in
return, substantially improved productivity and increased
the speed of its business. They cleaned up data, broke down
data silos, tuned business rules, and automated data reconciliation
and matching. XO now has a complete and accurate view of
customers across the data supply chain. » Read
the story
BI Governance
Best Practice Case Study. Learn why a telecommunications
company decided to launch BI Governance, get insight into
their action plan for implementation, and benefit from their
lessons learned. Article originally appeared in the
ITCi Journal, Spring 2006. » Read
the story
» Back to top of
page
Entertainment
and Hospitality
Intrawest,
known for its ski resorts and in an industry where customer
loyalty cards are rampant, has mastered CRM with a customer
data integration solution. It’s all about broadening
the customer experience – capturing data at over 90
different entry points and creating a truly single view
of the customer. » Read
the story
» Back to top of
page
Financial Services
and Insurance
CheckFree Corporation,
the nation’s leading provider of on-line bill paying
services and electronic commerce for the financial industry,
embraces Baseline’s best practices approach to building
data warehouses – business-driven and incremental
delivery. Baseline helped CheckFree evolve from a mart-based
architecture for departmental reporting to an enterprise
data warehouse and analytical infrastructure. Today, CheckFree
is recognized as an industry leader in business intelligence,
data management, and data integration. » Read
the story
At CheckFree
Corporation, data management circumscribes the business
– everything from strategic planning through CRM.
CheckFree’s “trustee council” –
or data governance body – along with business and
technical data stewards ensure consistent management of
information across business processes, departments, and
projects. And data quality is embedded in their Six Sigma
measurements. » Read
the story
CheckFree Corporation,
a Baseline client, received the TDWI 2005 Leadership Award
for Excellence in Data Quality and Stewardship. »
Find
out more about their award
ING Insurance
Americas uses their Enterprise Information Platform
(EIP) to address the data challenges of being comprised
of many different companies, a global presence, and an aggressive
growth-through-acquisition strategy. EIP provides a foundation
for integrated data and data reuse across the enterprise.
The IT value prop: delivery speed, lower risks, and cost
reduction. » Read
the story
For Royal Bank
of Canada, data management and customer data integration
aren’t about the technology as much as they are about
business strategy and information – and the change
management processes that enable it. » Read
the story
» Back to top of
page
Government and
Advocacy
AARP
leverages the power of data as a huge piece of their business
strategy – understanding members, segmenting by interests
and needs, and managing relevant interaction based on member’s
lifestyle and issues. » Read
the story
AARP,
a Baseline client, received Honorable Mention for the CIO
Magazine Enterprise Value Award for IT helping businesses
turn data into competitive advantage. »
Find out more about their award
The State of
Michigan’s Department of Human Services, a
Baseline customer, is the 2006 winner of The National Association
of County Information Officers (NACIO) Award for cutting-edge
fraud detection using a data warehouse and decision support
system. » Find
out about their award » Read
the story
At The State
of Michigan, even the experts learn new tricks when
it comes to managing metadata. Baseline Senior Consultant,
Richard Weimar, showed the State of Michigan new ways to
use metadata. Learn how they plan to benefit from it. »
Read
the story
» Back to top of
page
Healthcare and
Pharmaceuticals
Amgen
is using customer data integration (CDI) technology to correlate
customer visits across sales, marketing, and clinical trial
activities. Adopting the registry style of CDI, Amgen integrates
customer data from various systems across the enterprise
and delivers a solution to support a multitude of business
processes from across a variety of data sources. »
Read
the story
» Back to top of
page
Technology and
Information Services
Aspect Software
relies on their Customer Master Council to elevate mission-critical
customer data management, quality, and stewardship from
the back office to the executive planning table. The Council
established a culture that was not only customer focused,
but customer data focused – an essential ingredient
to moving the business forward. » Read
the story
Informa,
a global specialist in information services to the academic
and scientific community, sought faster integration of customer
data from newly acquired companies in order to enhance its
brand and marketing effectiveness. Informa knew they were
short on experience in CDI and foresaw the impact of CDI
across the enterprise. To get it right the first time, Informa
used the Master Data Management Readiness Assessment to
map their near- and future-term roadmap against best practices.
» Read
the story
Intellidyn
has met the challenge of managing data for business agility
and superior customer service. Faced with a glut of information,
millions of customer records, and a diversity of data sources,
Intellidyn has mastered data cleansing and assignment of
unique customer identifiers. Providing consumer data to
commercial companies is their business – and data
management is their differentiator. » Read
the story
Intuit
treats technology as a strategic differentiator and developed
their CDI solution to go beyond the analytic applications
of the data warehouse. Intuit’s CDI solution serves
real-time customer identity management and uses an SOA approach
that allows the rapid addition of new functionality and
tools with evolving business needs. » Read
the story
Sun Microsystems
is an early adopter of customer data integration (CDI) and
its success has helped marketing improve target mailings
and achieve much higher response rates. Sun attributes its
CDI success to convincing the business side to take ownership
of its data. And to measuring results from two perspectives
– business value and IT development. » Read
the story
» Back to top of
page
Transportation
Pitt Ohio Express
embraces data quality and cleansing processes as the first
step to building a customer database that distinguishes
its valuable customers but doesn’t require replacing
core systems. » Read
the story
» Back to top of
page
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