Baseline partners, Jill Dyche and Evan Levy, are internationally recognized authors, speakers, and business and technology consultants. Their books demonstrate pre-eminent thought leadership and practical advice on the subjects of data warehousing, customer relationship management, and data integration.

Customer Data Integration: Reaching a Single Version of the Truth (John Wiley and Sons, 2006) is Baseline’s latest book. Co-authored by our partners, Jill Dyche and Evan Levy, the book shows the business breakthroughs achieved with integrated customer data and explains how to make CDI work. The book features case studies from Royal Bank of Canada, Intuit, AARP, Overstock.com, Amgen, and others.
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The CRM Handbook: A Business Guide to Customer Relationship Management (Addison Wesley, 2002) is the industry’s bestseller on the topic of CRM. Jill Dyche explains how, customer focus is no longer simply nice to have in today’s competitive marketplace – it’s a fundamental mandate. The book is a manager’s best friend, providing both a primer and a how-to guide to defining and implementing Customer Relationship Management. » Learn more

Impossible Data Warehouse Situations: Solutions from the Experts (Addison Wesley, 2002) shares insights from Jill Dyche, and other industry leaders, on common problems, alternate fixes, and lessons learned along the way.

e-Data: Turning Data into Information with Data Warehousing (Addison Wesley, 2000) is Jill Dyche’s first book and is published in six languages. It is written especially for executives and managers. The book covers data warehousing and its surrounding technologies in a straightforward and engaging way, illustrating how companies are leveraging their data warehouses to serve a wide range of business needs.
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