• Platform
  • Integrate
  • Analyze
  • Govern
When it comes to Customer Data Integration and Master Data Management, is it any surprise there’s confusion—and, let’s face it, sometimes even strife—about how to begin? While companies are increasingly embracing the value of MDM to their businesses, they’re not necessarily sure how to launch an MDM program.

Baseline Consulting to the rescue! Our MDM Masterplan™ service takes the guesswork out of CDI and MDM planning. The service approaches MDM as a business solution, and—based on the vision for how MDM can propel the company forward by streamlining mergers and acquisitions, driving regulatory compliance, or delivering a true 360-degree view of customers or products—backs into a full set of tactics needed to deliver it.

The Masterplan deliverable is not only a roadmap that outlines the steps of MDM implementation; it’s a set of business and functional requirements that will serve as a constant touchstone throughout the development process. It's a review activity in which we evaluate existing requirements and planning assumptions, incumbent technology solutions, and architectural standards. Moreover, it's an advisory engagement in which Baseline's experts suggest tactical improvements to your architecture, current technologies, development processes, and skill sets.

Depending on where you are on your MDM journey, the MDM Masterplan can include an optional set of MDM vendor selection criteria based on the requirements Baseline delivers. Such metrics ensure that your unique business requirements are addressed in subsequent vendor discussions. Moreover, they can (and frankly, should) be leveraged in a subsequent RFP process to make sure the candidate vendors deliver what they say they can.

When it’s over, you’ll have a structured and complete set of next steps, along with a list of barriers to overcome, and a timeline for delivery. It’s thorough, it’s rigorous, and it will ultimately save you money.

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