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Platform
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Integrate
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Analyze
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Govern
by Jill Dyche and Evan Levy, John Wiley & Sons, 2006
From the experts who pioneered customer data management with data warehousing and innovations in CRM, a frank and uncensored look at Customer Data Integration (CDI) and how you can reach a single version of the truth.
Whatever business you’re in, you’re ultimately in the customer business. No matter what your product, customers pay the bills. But the strategic importance of customer relationships hasn’t brought companies much closer to a single, authoritative view of their customers.
Written from both business and technical perspectives, Customer Data Integration shows companies how to deliver an accurate, holistic, and long-term understanding of their customers through CDI and Master Data Management (MDM).
What's Inside
Here are some of the best practices and techniques discussed:
- Why companies with integrated customer data might still need CDI
- The key components of a best-practice CDI environment
- The trend of co-existence: Where CDI fits
- How to standardize and manage reference data across multiple applications
- How MDM relates to data warehousing
- How CDI can serve as a onramp to MDM
- How MDM and CDI fit into an overall governance framework
Read about real world case studies from AARP, Amgen, Aspect Software, Bell Mobility, CheckFree Corporation, ING Insurance Americas, Intellidyn, Intrawest, Intuit, Pitt Ohio Express, Royal Bank of Canada, Sun Microsystems, and XO Communications.
For more information, you can take an "e-look" inside the book or order it from our friends at amazon.com or Barnes & Noble.
What Others are Saying
“Jill and Evan have not only written the definitive work on Customer Data Integration, they’ve made the business case for it. This book offers sound advice to business people in search of innovative ways to bring data together about customers—their most important asset—while at the same time giving IT some practical tips for implementing CDI and MDM the right way.”
Wayne Eckerson, TDWI, Author of "Performance Dashboards"
“Customers are the heart of any business. But we can’t succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject.”
Philip Kotler, S. C. Johnson Professor of International Marketing, Kellogg School of Management, Northwestern University
“In this world of killer competition, hanging on to existing customers is critical to survival. Jill Dyche’s new book makes that job a lot easier than it has been.”
Jack Trout, Author of "Differentiate or Die"
