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Sometimes our client work has resulted in some big ideas and new concepts that we couldn't squeeze into a magazine feature article or a white paper. So Baseline Consulting's partners have written and contributed to several books focused on the business value of IT. The strategic value of data is a common thread interwoven throughout each of these books. And each of them is only a mouseclick away!
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Customer Data Integration: Reaching a Single Version of the Truth is Baseline Consulting’s latest book co-authored by our partners, Jill Dyche and Evan Levy. The book shows the business breakthroughs achieved with integrated customer data and explains how to make CDI work. |
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The CRM Handbook: A Business Guide to Customer Relationship Management is the industry’s bestseller on the topic of CRM. The book is a manager’s best friend, providing both a primer and a how-to guide on defining and implementing Customer Relationship Management. |
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Impossible Data Warehouse Situations: Solutions from the Experts shares insights from Jill Dyche, and other industry leaders, on common problems, alternate fixes, and lessons learned along the way. |
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e-Data: Turning Data into Information with Data Warehousing is Jill Dyche’s first book and is published in eight languages. The book covers data warehousing and its surrounding technologies in a straightforward and engaging way, illustrating how companies are leveraging their data warehouses to serve a wide range of business needs. |
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