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A business analytics white paper by Baseline Partner, Jill Dyché.

BI Evolving in RetailAbstract: Retail businesses have long been trying to balance cost savings—through supply chain efficiencies—and revenue generation—through richer product mixes and more loyal customers. But these companies continually grapple with huge volumes of information that they need to not only manage, but leverage for reporting and analysis across business processes, organizations, and an increasingly savvy user base. In this white paper, Jill Dyché takes up the challenge of how to keep everyone happy and productive—and keep customers coming back.

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